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TCBY Franchise

A TCBY franchise puts fun and healthy treats together.

"Serving the country's best yogurt" is the mission of TCBY.

Taking pride in their frozen yogurt and sorbet, they offer a more healthful alternative to ice cream, appealing to a broad base of customers seeking a healthy lifestyle for themselves and their families.

Founded in 1981 in Little Rock, Arkansas, TCBY continues to offer innovative yogurt and sorbet products that have far fewer calories and fat than ice cream.

Now a part of Mrs. Fields Famous Brands, they have added a line of yogurt-based smoothies and an updated image to their stores. The new stores focus on contemporary cleanlines with relaxed colors.

TCBY products include the signature soft serve frozen dairy yogurt in 60 flavors, the non-fat and dairy-free sorbet, the hand-scooped frozen yogurt, the beriyo yogurt smoothies made of frozen yogurt and fruit and fruit juices, along with several yogurt specialties such as the Shiver treats dessert line and Chiller frozen drinks, and yogurt cakes and pies. The dairy yogurt contains live active cultures, or probiotics, that have been shown to have health benefits.

TCBY Franchise Information

These frozen yogurt franchises offer a well-known brand with a loyal customer base. Well-positioned to take advantage of the movement toward a healthier diet, TCBY's products are low in fat and trans-fat free.

The corporate initiative to revitalize the brand and add innovative products helps to move TCBY to the front of frozen yogurt competition.

Support and Training

TCBY franchise owners are in the Mrs. Fields Famous Brands network and have development, construction, marketing and operations support through the Franchise Support Center and Famous Brands University.

Marketing materials, in-store signage, and point-of-purchase materials point out the "real dairy yogurt" difference of the company.

Training for TCBY owners is available through the Franchise Support Center and Mrs. Fields Famous Brands University.

What They're Looking For

Are you enthusiastic about the healthful benefits of yogurt? Do you put a priority on a healthy lifestyle?

Successful TCBY owners tend to be ambitious and fully committed in time and energy - qualities needed to get franchises running and keep them on track. These franchise owners must also be willing to adhere to the established structure and guidelines of the company.

How much does a TCBY franchise cost to start? Check out the most up-to-date information.


By Jenn Fraiser

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