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Rita's Franchise

Buying a Rita's franchise proves that you can buy happiness...along with ice and custard.

Rita's Italian Ice Franchise Information

Founded on the idea of putting real chunks of fruit into Italian ice and driven by the values spelled out in the name (Respect, Integrity, Trust, Accountability, and Service), Rita's has long endeavored to - and has succeeded in - providing a carefree atmosphere where guests are literally guaranteed to find "ice, custard, and happiness."

That is because as a corporation Rita's is dedicated to the philosophy that happy customers are the direct result of excellent service. Service is, in fact, foundational to everything that a Rita's Ice franchise is all about.

Support and Training

Rita's Italian Ice franchise partners are provided with a broad array of support and training. In fact, the corporation's stated goal for each franchise is to make it the top Rita's Italian Ice franchise. While obviously unattainable, the goal illustrates and demonstrates Rita's commitment to the success of each of its franchisees.

Once a Rita franchise partner is approved, he is never again alone. First, Rita's Real Estate Managers help determine and secure the best possible location for a store. Next, construction Project Managers take over, guiding Rita franchise partners through everything between securing the location and opening for business.

In addition to Real Estate Managers and Project Managers, Rita's army of other support personnel, housed at the Cool Support Center, specializing in everything from human resources to research and development to marketing and sales.

Centered at Cool University (or Cool U), Rita's franchisee training is no less extensive than Rita's support. Featuring intensive classroom teaching on all major aspects of running franchises - from making the treats to tending the books - Cool U also provides plenty of hands-on opportunities for franchise partners, including time spent studying under experienced Rita's franchise owners on site at actual Rita's locations.

What They're Looking For

Because Rita's invests a lot in their franchise partners, they seek a very specific type of person to partner with.

If you are thinking about purchasing a Rita's franchise, you should demonstrate strong personal commitment and a sense of dedication to your work. Of course integrity is a must, as are positive attitudes and leadership ability. Rita's also insists that franchisees meet certain personal and financial qualifications. Lastly, Rita's is looking for a few good vets: U.S. military veterans receive a 50% discount on the initial franchise fee.

How much does a Rita's Franchise Cost to start? Hit the link for the most up-to-date information.


By Jenn Fraiser

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